Since our founding in 1989, G-Star has been pursuing the philosophy of "Just the Product". This targeted approach has led many denim "firsts": combining denim craftsmanship with street-level look, created a new denim sector that puts conventional jeans in a whole new light, positioning untreated, "raw", denim as a coveted and wearable material, and the development of our distinctive denim silhouette, the architectural and 3D thinking with the construction of our jeans. takes up. We also strive to emphasise the inner beauty of denim by creating washes and treatments that highlight the unique properties and qualities of jeans. Today's advanced washing range represents a complete life story, from "raw", untreated denim to deep indigo to extremely bleached. Our treatments add several gradations of wear to create distinctive, textured garments with character.
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